5 Ways To Help Protect Your Brand And Keep Customer Loyalty
ByGeneral— — Posted in
Fraud comes in many different forms. The final thing you want is a knock-off product reaching the hands of a devoted consumer. This could ruin their experience and make them opt to never use your brand again. Fraud can likewise have a huge impact on lost profits and affect any business design from a brief or long-term viewpoint.
Protecting your brand can be performed in several ways. You can use some simple or specialized ways to discover instantly if someone is trying to defraud all your hard work. With all the digital age is growing massively, it might seem impossible to protect your online content. However, there is help readily available.
If you have a Google email address or Google webmaster accounts, you can set up live alerts. This means if your brand name is to talk about on another website, Google will send you a primary message as to where this has been described. If you discover this content has been copied or being utilized without permission, you can take the necessary steps. Google has the strongest quickest and algorithm spider indexing system on the web. Their resources for monitoring and storing content from the net is with an unthinkable scale. This means if your content is being utilized by an authorized without permission, you can ensure Google shall send you an alert with 48hours of it being used.
- Does your ISP block port 80? Many ISPs prevent interface 80 today
- Fixed Screen Record (software setting only)
- Compress and enhance your images
- Link to a valid bank account *
- Find a number of Author Websites to Model Yours On
- Sign-up for you mailing list or publication
As a brand name owner is growing quickly it could be time to trademark your logo design and brand. DMCA (Digital Millennium Copyright Act) can help you take down the stolen content. You can even put in a badge to your site which will help deter thieves from stealing valuable content. DMCA offers a wealth of help including WordPress plugin, image watermark service, copyright pub, Facebook watermark, internet search engine monitoring, and a fast ‘takedown’ service; for businesses that have been targeted with copyright abuse.
Creative Commons helps you legally reveal knowledge and creativeness to create a more accessible world. Creative Commons provides free, easy-to-use copyright licenses to make a simple and standardized way to provide the public permission to talk about and use your creative work-on conditions of your choice. This addresses video, photographs, and images and articles.
Another important way to safeguard your brand, name and logo; is to get in touch with the Patent and Trademark Office. You need to get the help of the solicitor as the forms can be complicated. Create a distinctive product or mark as common words or simple images may be rejected as they too generic.
It may also be a good idea to think on a global level. This could be costly over time. Packaging suppliers and manufacturers can also offer help with the final product lines. UV printing techniques can hide hidden messages, logos, or graphics. This assists you to determine if the product is counterfeited. A UV torch or light can be used to check pallets of imports to see if your product is the real deal.